CMSWire had an interesting article on the 11 most cost effective livestream ideas for your small business.
As I read it, I kept thinking about the times I’ve been in plays in front of a live audience, or even watched a TV show or event that went out live over the air.
What could possibly go wrong?
Remember Janet Jackson’s “wardrobe malfunction”?
I don’t think I need to say any more here. Livestreaming video is extremely risky for most small businesses. Especially when – with a little planning and control – you can edit recorded videos much more effectively and are much likelier to achieve a better response.
CMSWire’s list of 11 ideas are great for some peoples’ live video events, but for a small business, their 11 ideas are even better if they are recorded and then edited beforehand.
So here’s their list of 11 ideas for live video feeds. But instead of picturing Janet Jackson, picture your business, in control of your message, broadcasting a recorded video which is edited to professional standards.
11 Cost Effective Video Ideas for Your Small Business or Trade Association
1. Q&A and “Ask Me Anything” Sessions
If your prospects have a recurring set of questions, you can answer them in front of a camera and present them on your website to show the value of your products and services, or membership in your group.
A spirited debate has always been a great way to draw a crowd. Any small business or trade has conflicts and controversies. Use those to get attention. It’s one of the best ways to get your message out. And because you are not LIVE like this article suggests, but are able to edit and add in what you need, you can put your best foot forward and be even more persuasive.
3. Video Walkthroughs and Behind-The-Scenes Tours
Your audience regularly sees the front-facing components of your business — but they never get to peek behind the curtains. With a video, you can give your audience a tour of your offices, factory, or anywhere else that’s not typically seen by outsiders. This allows you to present your capabilities to a potentially huge audience on the internet.
4. Product Unboxings and Demos
Unboxing videos are extremely popular, with many simple unboxing videos attracting tens of millions of views on YouTube. Your market is likely to be interested in watching a video where you unbox your latest product or a popular gadget that they’ve been looking forward to trying.
Your brand could be the go-to source for interviews with thought leaders in your industry. You can start by interviewing your CEO and other executives before putting other relevant personalities in front of the camera.
6. News Snippets
If your industry is constantly popping with news, you can become the go-to niche news source. This is especially applicable for trade associations and professional academies. You should be an important news source for your industry.
7. How-To Videos
Being a source of entertainment and education at the same time is powerful. If somebody in your company can jump in front of a camera and show an audience how to do something practical for the sake of their business or personal life — they should.
Got a new product or service to announce? A press release is OK, but a video unveiling is approximately a million times better.
9. Event Coverage
If you are hosting an event, this provides the perfect excuse to create a video before, during, and after the occasion.
10. Fun Challenges
Good old fashioned entertainment is also a great way to attract visitors to your website or youtube channel.
BuzzFeed’s watermelon video was one of the earliest brand uses of Facebook Live. The 45-minute video centered entirely on two people taking turns putting elastic bands around a watermelon, just to see how many it would take before it exploded. The suspense and resulting watermelon explosion was enough to draw in 800,000 viewers.
This does not have to be live, by the way, to get even more viewers.
11 . Nothing in Particular
It turns out live streaming nothing in particular is surprisingly effective.
OK – this one is not recommended for a recorded and edited video. A live stream might be the best here, since the whole attraction is to see what might happen next.
Did this get your creative ideas flowing?
What videos could your small business or trade association be making right now?