The Stanfield Agency

My Small Business Clients Do Best With Clicky Analytics

Author: Allen Stanfield

Not everyone wants to completely geek out on all the intricacies of Google Analytics. I mean, I do. I LOVE Google Analytics. But I’m me. That’s why I always use Click Analytics with my clients.

My clients are different. They want to get their website traffic information in easy to read bite-sized chunks – small enough to see the big picture but without all the detail that I need as their marketing guy. After all, that’s what they pay me for – to be the Marketing Guy.

Clicky Analytics Website Traffic Reports in Easy to Read – Bite-Sized Chunks

Clicky Analytics Dashboard

And the thing about Clicky is that if you need more than just the bite-sized chunks, it has the power to drill down and get everything else you need. I rarely find myself needing to dive into Google Analytics to answer most questions my clients have.

Each of those blue lines you see in the above graphic are links that you can click on and drill down for more detail.

That’s why I use Clicky for my clients. They all uniformly love it and so do I.

So, like everything else with digital marketing these days, you can bypass the marketing guys like me and get it yourself. So go ahead. Download Clicky Web Analytics today and start using it!

What Does Moving to “the Cloud” Offer Your Small Business?

Author: Allen Stanfield

An article in today’s USA Today discusses the distinct advantages for small businesses to mitigate their risks of falling behind in technical flexibility by moving to the cloud.  Many good points are made in the article.

Points such as a greater ability to collaborate, greater mobility were well taken. But then the article even went so far as to say that the cloud offered greater security…

Wait WHAT??

The article did not explain how moving your most sensitive documents, calendars, contacts and internal communications off of your own computers and onto someone else’s servers increased your security.  It just said “Check out this alarming stat Ms. Boeger shared with me: 72% of all cyber threats now are aimed at small business.”

Yikes – that sounds scary doesn’t it??

It sure is, and it’s true. But I believe that moving to the cloud and placing your most sensitive digital property under someone else’s control will weaken your security, and not increase it. Corporate surveillance and the erosion of your private digital property rights increases the more you allow other companies to control your data.

So how can you get the technological flexibility you need while retaining your own digital property rights and control?

NextCloud – is an open source (and so peer-reviewed) “personal cloud” that you own and control for your own company. NextCloud resides on YOUR computers, and allows you to secure and retain control of your property while gaining all of the technical advantages of collaboration and mobility that cloud services offer.

NextCloud is free software. It requires some expertise to set it up and maintain it. And because it is open source, you can use that expertise to customize your installation to be exactly how your business needs it to be. Over the long run, your increases in capability and security and secure ownership of your digital property will be greater than anything Google Drive or Dropbox or Microsoft Cloud can ever give you. And you can do everything they can do.

Yourself.

Most small business owners I know see that as an advantage.

How to Quickly Install a Contact Form for Your WordPress Website

Author: Allen Stanfield

From the fantastic teachers over at WPBeginner a quick and easy explainer on one of the most important parts of your website! Any small business owner, especially one who works in the business-to-business space, needs to create and maintain a database of all existing and potential customers. And that database needs to be stored somewhere in the cloud so that you can access it when you are away from the office.

The easiest way to do that is to turn your website into a database input device, and get your customers and prospects themselves to fill it up. This is a great video on how to get started doing that!

How to Perform a SWOT Analysis

Author: Allen Stanfield

How to Perform a SWOT Analysis
S.W.O.T. – NOT SWAT!

A SWOT Analysis is a structured analysis tool that you can use to identify your business’s Strengths, Weaknesses, Opportunities, and Threats.

The purpose of a SWOT Analysis is to plan out – and then to execute – concrete actions to overcome weaknesses and obstacles, and to vanquish the threats your business faces to its survival. [Read more…]

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