What is Hubspot inbound marketing?
That’s best explained by an example of outbound marketing: You set up a billboard by a busy street and blast your message out to anyone and everyone who drives by. That’s is outbound marketing. But because so many people drive by who will never be your customer, it’s not a very efficient way to spend your advertising budget.
So inbound marketing is driving people IN to your website and capturing every move they make. You have total awareness of their interests and actions, and can use this information to build relationships. These were people who were already interested in your business or they would have never clicked on your website. So by focusing on these people and building relationships with this much more targeted group, your advertising and marketing efforts are much more likely to result in sales.
Hubspot Inbound Marketing Gives You Access To Your Most Valuable Prospects
Hubspot inbound marketing is a much more efficient use of your money, and Hubspot has built a platform that fully capitalizes on the strengths of inbound marketing for your business. They can host your website for a very reasonable price, giving you access to all their extremely valuable small business marketing tools.
They also provide great content for small business owners. Like this recent blog post: 13 Valuable Skills You Can Teach Yourself for Free
If you’d like to know more about Hubspot, call us.
We can help.