Small business owners need places to go on the Internet where they can learn everything from how to write a marketing plan, to how to crop a photo, to how to write a blog post. And they need this information quickly and simply and for very little cost. A few years ago this was impossible. […]
A marketing consultant is a strange type of animal to a lot of people, even to many small business owners. Some small business owners are not always sure what a marketing consultant does, or what to do with them, even after they hire them. 1. A Marketing Consultant Sees Your Business Challenges From an Outside […]
The American Academy for Oral Systemic Health (AAOSH) contacted us to create a recruitment video for them to use to attract new members. One of the board members at AAOSH had a cell phone with video capabilities with him at a dental industry trade show, and he simply took video of his various colleagues, asking […]
Marketing-Guy.com is launching a series of posts that provide free to low cost marketing tools for small business owners that should help you get your business up and being seen on the Internet. Small business owners often have to go out and fend for themselves, and they need the tools of survival to get that […]
A SWOT Analysis is a structured analysis tool that you can use to identify your business’s Strengths, Weaknesses, Opportunities, and Threats. The purpose of a SWOT Analysis is to plan out – and then to execute – concrete actions to overcome weaknesses and obstacles, and to vanquish the threats your business faces to its survival.