The Stanfield Agency

Seminar Promotional Video for Dental Association

Author: Allen Stanfield

This is a seminar promotional video which The Stanfield Agency created for a fantastic group of professionals called the American Association for Oral Systemic Health. This promotional video is a great case study in how to promote your small business or your association’s upcoming event or seminar without spending too much time, and too much money.

In this case, each member of the board of the American Academy for Oral Systemic Health worked out the messaging that they wanted to deliver about their upcoming seminar in Orlando, FL. Then they each videoed their own message onto their own phones.

The Stanfield Agency collected all these different videos together from each board member and then created this seminar promotional video for them. It was very cost-effective in terms of time and money. And the resulting video helped drive attendance to one of their most successful seminars.

Your association or small business can get a completely custom, completely professional promotional video by following this pattern, saving time and money, while making ensuring your success.

If you are a member of an association and have an seminar coming up, or if you run a small business and you have an event to promote, this is great way to do it.

The Stanfield Agency can provide quick turn-around at a very low cost. We handle all kinds of video and graphics issues for you, select the music that will produce the greatest impact, and put it all together into a completely custom video that gets your message out and drives leads to get you new business.

For more videos by the Stanfield Agency, visit our YouTube Channel.

Monthly SEO Cheat Sheet for Small Business

Author: Allen Stanfield

Monthly SEO Cheat Sheet for Your Small BusinessBecause of the ever-changing nature of the Internet, and the shifts and strategies that your competitors are constantly employing, achieving and maintaining improved Search Engine results is a never-ending task. By spending just a few hours per week on this SEO Cheat Sheet, you can be rockin’ The Google in just a few short months.

Of course, “rockin The Google” is a technical term meaning “achieving and maintaining higher search engine results for your small business website.”

You need someone in your business to concentrate on making sure:

  • Your website is properly configured
  • Who monitors the traffic you are receiving
  • Who optimizes your web pages with words that your prospects would type into a search engine to find you, and
  • Who reaches out to other websites that compliment yours to share content with

You can assign each week of the month to concentrate on each of the steps below, and then repeat each the next month.

SEO Cheat Sheet – Each Week Per Month

Week 1: Diagnostics and Maintenance of Search Engine Connections
– Using Google Search Console, clean up all 404 errors, code dysfunctions and disconnected situations.
– Make sure that all pages that should be blocked by robots are blocked, etc
– Handle temporary redirects and permanent redirects.

Week 2: Metrics and Measurement
– Receiving Traffic
– Keywords sending traffic

Week 3: Analysis of Keyword and Contract Opportunities
– Look through Search Console and Adwords accounts and analyze which keywords are performing well for you.
– Find new, related keywords and work out ways to use those

Week 4: Social and PR Link building
– Who do I need to engage?
– Where should I engage?
– What can I do to stand out or get noticed?
– What existing initiatives need SEO help?

Each of these steps are laid out very well by the CEO of Moz.com. Watch his Moz.com Whiteboard Friday talk.

Recruitment Video: Dental Industry Association

Author: Allen Stanfield

The American Academy for Oral Systemic Health (AAOSH) contacted us to create a recruitment video for them to use to attract new members.

One of the board members at AAOSH had a cell phone with video capabilities with him at a dental industry trade show, and he simply took video of his various colleagues, asking them each what they thought of AAOSH, and how they had personally benefited from being a member.

They sent us the video clips and asked us to make something good out of them There were many different shades of lighting and sound to each clip, and so we took each of the video clips and enhanced their colors and enhanced the sound.

The result is pretty good. And I hear they are recruiting new members with it!

Recruitment Video – We Work With You to Get You Whatever Your Association Needs

If you are a member of an association and need a recruitment video, there really is no more cost-effective way than the way this video was produced. Give us a call and talk to us about low cost ways to get your association promoted on the Internet.

The Stanfield Agency also produces fully professional, fully lighted studio videos with professionally recorded audio, as well.

But when you need to get a good video done with the resources you have available to you right now, it’s always possible to get a good video created that meets your small business or your association’s needs – no matter your budget.

We can work with you.

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